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JULY 2014


Eating well recipe book: Simple, cost-effective recipes for the whole family
Eating well: vegan infants and under-5s

This recipe book has been put together using the recipes created for the 'Making the most of Healthy Start' resource.

We thought the recipes might be usefully used in other settings to support families eating well as they are all tested, simple to prepare and cost effective and support the whole family to eat well together.

Eating Well; simple, cost-effective recipes for the whole family


Eating well: vegan infants and under-5s
Eating well: vegan infants and under-5s

Some hard copies of this resource are now available. Please see our publications page for details or click here.

This new resource provides up to date information on complementary feeding, supporting infants to eat well in the second 6 months of life and key principles of eating well for children aged 1-4 years.

This resource provides an outline of how infants and under 5s on a vegan diet can be supported to meet their energy and nutrient recommendations, and how those who support vegan families or children in early years settings can do this effectively.

The recipes are also suitable for children who avoid dairy products or eggs. As with all our resources we provide detailed recipes and portion sizes and all the recipes were tested (and eaten!) by those working at First Steps Nutrition Trust.
Inside Eating Well for vegan infants

Infant Milk News

Growing Up Milks – NOT a necessary part of a child's diet

ASA logo

The ASA ruled against Nutricia (owned by Danone) in June 2014.

Click here to view adjudication ruling.

In a ruling against the ASA reported that:

'the Department of Health confirmed that they did not class Growing Up Milk as a vitamin D supplement'

In addition the ASA also reported the Department of Health opinion:

'There were concerns about the potential adverse effects from excessive vitamin intake, and their recommendation for delaying supplementation [when children are on 500mls of formula a day] was not intended to imply that formula was somehow superior to breast milk because it was fortified, or that formula (such as Growing Up Milk) should be used as a means of supplementing the diet. The DH's view was that Growing Up Milk was not necessary as infants could consume cow's milk from 12 months of age'.

The ASA concluded:

'...the ad breached the Code, because it implied that a young child's intake of vitamin D, and as a result, their health, could be affected if they did not consume Growing Up Milk'

It is good to see rulings against information on websites as often these provide information which is not in line with current policy.

What should I do if I spot adverts that break the rules?

You can find out about how to report advertisements or marketing of infant formula milks that you think are untrue, biased or rule breaking here:

EC Consultation on Growing Up Milks

European Commission logo
First Steps Nutrition Trust has prepared a response to a questionnaire on Growing-Up Milks from the European Commission and you can see this here.

Growing-Up Milks are not recommended for use in the UK and whilst they are heavily promoted as providing 'hard to reach' nutrients such as iron and vitamin D, fortified milks are not how policy makers suggest these nutrients are provided. What the formula companies don't mention is that:

  • Growing-Up Milks are higher in sugar than plain animal milk and are usually flavoured.

  • There is a risk associated with high iron intakes among children who don't need extra iron, and this could have long term health and developmental consequences. Children should obtain iron from a good mixed diet.

  • Some important nutrients such as riboflavin iodine, calcium, magnesium and phosphorus are present in lower amounts in Growing-Up Milks than cows' milk.
This consultation ends on July 18th – if you want to send a response to the questionnaire then you can access the information you need here.


EFSA Adopts the Essential Infant Formula Composition Opinion

European Food Safety Agency
In our last newsletter we reported on this consultation and we sent in a number of comments to EFSA as part of the consultation process. Following a meeting in Parma last week we have heard that most of the opinion has been adopted in full, and we look forward to the full report shortly.

As we reported in the June newsletter, this opinion provides an evidence summary showing there is NO benefit to infants, and potential risk, to the addition of many components about which companies currently make health claims. We will be updating our Infant Milks in the UK resource to reflect this new evidence later in the year.

Other news

Institute of Health Visiting
The Institute of Health Visiting has launched a series of factsheets for parents and health professionals on a wide range of topics to support health and well-being in infancy and the early years.

We are pleased to have been involved in this project writing 6 of the factsheets on nutrition. The project was launched on July 1st and iHV director Dr Cheryll Adams said:

"We saw there was a need for up-to-date information from a universal, trusted source. Every family with a child under five has a health visitor, so it is vital they have access to the best material to positively promote family health nationwide."

The project has been supported by The Department of Health, and Health Minister Dr Dan Poulter said:

"As a doctor I know the huge difference that health visitors, with their specialist skills and knowledge, can make to new mothers and their families. By giving health visitors and parents the correct guidance and support we can ensure that every child gets the very best start in life."

You can access the resources for health professionals here at:

And the resources for parents at:
pdf covers from

You can follow the iHV on twitter @iHealthVisiting


First Steps Nutrition Trust offers information and resources to support good nutrition from pre-conception to 5 years.
Our aim is to produce clear and independent resources to support people who want to know more about eating well before and during pregnancy, eating well for infants and young children, and food composition and food quality.

First Steps Nutrition Trust takes no industry funding. We are funded through charitable trusts and donations. We aim to provide a one-stop shop for useful and accurate evidence-based information on good nutrition from pre-conception to five years.
First Steps mother and baby
First Step Nutrition Trust's newsletter will be published regularly to promote information and awareness of the importance of good nutrition from pre-conception to 5 years and to highlight the work of the Trust.
Registered Charity No: 114640